MY M!LKSHAKE FREES ALL THE COWS FROM THE YARD: Blue Farm x PETA x Gut Aiderbichl

The base

Hey, it's us: the blue farmers from Berlin. We think plant-based milk in a new and contemporary way. Because what many don't know is that plant-based milk consists of 90% water and is then packaged and transported. That simply works better: 


The basis of all our products is - as the name suggests - our Oat Base. This is an oat drink powder that consists of 100% enzymatically treated oats without additives and added sugar. With this you can mix and enjoy your oat drink fresh in the morning in seconds.

 

 

Our farm philosophy is to develop contemporary products. For us, this means that nowadays, plant-based milk no longer needs to be packed in a milk carton, but can be conveniently delivered through your mailbox slot thanks to the plant-based drink powder up to 8 liters. 

 

"Big things start small" is our credo on the farm. Our products are designed to help you live a more sustainable life without sacrificing taste or comfort.

 

PETA Vegan Food Award

 

This summer, our Oat Base Bio won the PETA Vegan Food Award in the category 'Best Plant Drink 2022'. This is of course quite a creamy milestone, especially for a young company like us. That's why we want to give something good back and have stirred up an exciting collaboration with PETA: For every 100 packs of Oat Base Bio sold, Blue Farm will take on a cow sponsorship at Gut Aiderbichl for 1 year.

 

For the animals

 

Gut Aiderbichl has been working for animals for over 20 years and is an important institution for animal welfare throughout Europe. On their home farms in now 6 European countries live over 6,000 animals that were rescued from the most diverse situations. 

 

Take Bärbelchen, for example. When a farmer wanted to load a cow from his barn for its last journey, this combative lady made an incredible escape. When she had already covered two kilometers, a hedge crossed her path and the brave Bärbelchen took the plunge. She landed in a swimming pool. She could not get out of this predicament on her own. With the help of the local fire department, the cow was rescued and brought back to her home barn. When Michael Aufhauser heard about Bärbelchen, he wanted to help her and the farmer was relieved when he received the offer from Gut Aiderbichl.

 

My M!lkshake Frees All The Cows From The Yard

 

Animal welfare plays an important role in the consumption of plant-based drinks and this is no different on our farm. Our joint campaign 'My M!lkshake Frees All The Cows From The Yard' with PETA and Gut Aiderbichl is intended to set a special example: Together we can achieve a lot with our Oat Base Bio, not only saving vast amounts of packaging waste, but also using our joint reach to support Gut Aiderbichl and the cows living there.

 

So start with a little sip and support our planet and the welfare of the cows by buying an Oat Base Bio. We are excited to see how many cows we can give a dignified home thanks to your help!

MY M!LKSHAKE FREES ALL THE COWS FROM THE YARD: Blue Farm x PETA x Gut Aiderbichl